April Program: Designing an Analytics Approach for your Content

Join us online, Tuesday, April 25, 6pm EDT to learn how your technical documentation team can take full advantage of the power of analytics!

As presenter Art Berger explains, “Working on an enterprise cloud product, my documentation team rethought our approach to content analytics. Despite a variety of tools and awareness of industry best practices, my team felt stuck using analytics only in annual or on-demand reports to management, instead of producing value for our end users. We employed Design Thinking practices to guide a multifaceted user research project that led to changes in the way that we created documentation and automated quality content checks. Key takeaways include to involve the technical documentation team in identifying not only what metrics to collect, but also how to collect, report, and use the metrics to increase buy-in and the likelihood that data analytics about content leads to meaningful change within the content itself. This talk also includes a Literature Review of a dozen articles about analytics that were published in STC’s Intercom practitioner journal.”

About the Program

What: Designing an Analytics Approach for your Content
Who: Art Berger
When: Tuesday, 25 April 2023, 6-7 pm EDT
Where: Webinar
How Much:

  • FREE to STC New England and STC Carolina members
  • $5 students
  • $10 STC members
  • $15 general admission

Register on EventBrite.

About the Presenter

Art Berger is a technical writer for Solo.io, a startup where he works on developer-centric software for open source, application networking technology. Art has a master’s degree in Tech Comm from N.C. State University and is currently serving as the president of the STC Carolina chapter. In his spare time, he enjoys reading, playing piano, getting some outdoor exercise, preferably on a run in the mountains, and spending time with his family, some of whom are also technical communicators! You can find ways to connect with Art at https://linktr.ee/artberger.

Add Comment

Click here to post a comment