A Summertime Event: The MAGIC of Semantic Interaction Design

A hand waves a magic wand emitting sparkling light

Would you like to know if your project’s going to be too hard to use even before design begins? On Wednesday, 19 August 2020, from 7:00 to 8:30 PM, an expert in the UX field offers a presentation on UX interaction design as part of the Coordinated Chapter Programs initiative.

If the cognitive load of your UX design is too high, users will find your product difficult and unpleasant to use. It’s possible to measure cognitive load in a usability lab, but by then it’s too late and too expensive to fix the underlying problems. The solution? You need to know how much cognitive load your users will face and mitigate it at the beginning of your design projects. In other words, a technique to minimize cognitive load should guide your design practice from the very start.

The presenter is Daniel Rosenberg, a distinguished pioneer in the field of human-computer interaction. Daniel is currently a UX consultant and an adjunct professor of HCI at San Jose State University. He presents an innovative method that spans all the way from core conceptual models to the deployment of applied game theory techniques to create optimal experiences for users.

This presentation is organized by the San Diego Chapter as part of the Coordinated Chapter Programs initiative, which STC New England has joined to offer programs.

This program will appeal to both technical communicators and UX designers. Please share the program information with whoever on your team would benefit from the information.

The presentation is nominally priced at just a $5 donation per attendee. Sign up on Eventbrite to receive meeting credentials.

About the Program

What:  The MAGIC of Semantic Interaction Design

Who: Daniel Rosenberg

When: Wednesday, 19 April 2020, at 7:00 pm Eastern

Where: Webinar

How Much:

  • $5 donation

Register on Eventbrite.com.

About the Speaker

Formal black-and-white headshot of Daniel Rosenberg
Dan Rosenberg

Daniel Rosenberg is the 2019 recipient of the SigCHI Lifetime Practice Award for his combination of technical and leadership contributions to the field over the past 40+ years.

Currently, he is a UX consultant and an adjunct professor of HCI at San Jose State University. He serves on the advisory board of the Interaction Design Foundation and edits the “Business of UX” Forum in ACM Interactions magazine.

Dan invented many of the standard GUI design patterns we use today during the early days of the software industry, when he worked as a User Interface Architect for Ashton-Tate & Borland. These include the first GUI Integrated Development Environment, defining the workspace style UX for programming and creative tools. He invented Tabs as a UI mechanism and also designed the first GUI administration UX while he was the UX VP at Oracle.

Over the course of his career, Dan has introduced many UX methods that are now common practice. Documented examples include coauthoring the Rapid Prototyping chapter in the first Handbook of HCI (Elsevier 1988). At a CHI1988 special session, he introduced the UX community to the concept of GUI look and feel as an integral part of corporate branding. During this same period, he coauthored Human Factors in Product Design (Elsevier 1991), the first consumer product focused HF textbook which revolutionized both design education and practice for over a decade.

With his new book UX MAGIC Dan shares his cumulative knowledge of IxD science, theory and practice in a comprehensive new method he calls “Semantic IxD” that he hopes will once again propel the whole HCI field to greater success.

To learn more about Dan or contact him visit https://rCDOUX.com.

About STC New England

The New England chapter is one of the largest chapters in the Society for Technical Communication (STC). The New England chapter serves technical communications professionals in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont.